We've gotten a lot of hands-on experience with Public Relations throughout our Mass Comm careers so far, but we often don't stop and think about how often PR is really used. So to illustrate a good example of everyday public relations, I attended the Digital Bridges Open House last week. They did a great job of promoting their event through Facebook events, posting it on their individual Facebooks, word of mouth, Twitter, etc. The event itself had PR written all over it. They used tactics to get people to attend such as free pizza, wings, and refreshments, and free jump drives to the first 100 guests. There were informational handouts for various community events and programs, as well as a knowledgeable group of PR students to answer any questions. These promotional methods made for a highly successful event. There were so many people in attendence, and I'm pretty sure everyone enjoyed themselves. (especially the icecream bar!) Take a look at the video and see "PR in Action" for yourself!
No comments:
Post a Comment