Last week I posted my presentation on media relations. It is so important as a PR practitioner to maintain good relationships as you work with various media, editors, and journalists because they are your source of a news outlet. However, getting more specific, how can we use social media in conjunction with media relations? Blogging is one of the best ways to do so. Not only can news media and other PR professionals follow you on your blog, but you can learn a lot by communicating with them through their blogs.
I recently found an article on Twitter that outlined the main factors of maintaining good blogger relations in order to propel your PR career.
The main element to focus on is personalization- knowing the content of the blogs that you follow and getting to know more about the author can help you develop a good relationship with them. Say you read a blog post that particularly interests you and you want to contact the author for some reason. Knowing their style or "theme" of their blog and acknowledging it in your opening sentence of your email will let them know you recognize their personalization and style, and that you connect with that. Also, be personable with them and refer to them by name in the email. Sharing this common ground with the author will help you develop a better connection.
Use this relationship you've developed and any previous research you may have done on the blog to aid you in a pitch. Being on the same page as the person you are pitching to will help you be successful, and learning how to use personalization through blogging is the first step in the process!
No comments:
Post a Comment