Wednesday, November 17, 2010
Attention to Details
Tonight, WGUR was present at the home opener tailgate that the PR Admin class worked to coordinate. This was one of our bigger events that we have put on, as it consisted not only of a broadcast but of a raffle, tshirts, key chains, and free hot dogs, chips, and drinks as well. The event was a huge success, as we were one of the only other RSO's besides SGA that was not a fraternity or sorority. The main thing that I learned from this event tonight (well, not learned...but was reminded of) was that attention to detail and pre-planning are so important when dealing with PR. Also, communication is key when dealing with outside people. For example, our theme tonight was "Rock, Roll, & Recycle." We waited until last minute to find out details about recycling, and found that Milledgeville charges money to take items to the recycling center. Since this was not in our budget, we had to think on our toes and come up with a quick last minute solution. We contacted the environmental club and had to communicate with one of its members in order to get recycling containers brought to our location before the tailgate started. Also, attention to detail is something that I constantly have to remember to be aware of. Last night, I made a list of every little thing that we could possibly need once we got to the event. Tape, signs, plates, raffle items, paper for the raffle entries, a jar, coolers, ice, a grill, matches, lighter fluid....but I forgot one important thing: tongs to get the hot dogs off the grill. This forgetfulness made us have to delay our grilling while we sent someone back to their apartment to get tongs. In the big picture, this was just a small mishap, but it reminded me that attention to the small things can make or break an event and the timeliness of what you're doing.
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